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Coach Emma Coates Departs England U23 Position to Become Head Coach at National Women's Soccer League's Bay FC
Marking a major shift in her coaching journey, the 34-year-old coach has left her position leading the England WU23 national team to take over as head coach for National Women’s Soccer League franchise Bay FC.
Transition Stateside
Coates succeeds Albertin Montoya, who guided the San Jose-based club during its first two seasons in the top-flight American league. Montoya had revealed in September his intention to depart at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.
“My time with the FA has been incredible my time with the FA,” commented Coates. “It has been instrumental in my development both professionally and personally. Now, I feel ready and excited to test my abilities in a new environment.”
Coaching Pedigree
During her tenure in 2023, Coates oversaw the England U23s through matches including a 1-0 victory over Norway in the European U23 League and a high-scoring loss to the United States. Accompanying her to America is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.
Kay Cossington, a former FA women’s technical director, highlighted Coates's abilities: “Emma is not only an superb manager, but she also has a proven track record of elevating athletes to compete at the highest levels.”
“Her leadership qualities are exceptional of teams and environments and has the strategic outlook we were looking for,” added Cossington.
The Task Ahead
The club experienced a contrasting start to its NWSL existence, securing a playoff spot and losing in the playoffs in its debut season before struggling to a near-bottom placement in 2025.
Gavin Step, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their service and extend our best wishes with their venture abroad. They have played a key role in fortifying the pipeline between the young Lionesses and the first team.”
“Their work has directly influenced the development of many promising talents who have gone on to become senior Lionesses,” Step concluded.
Pathway Success
Since taking over Mo Marley in 2023, Coates has been integral to the rise of multiple players to the Lionesses squad, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
Discussions for new U23 coaching staff has already commenced, as the FA looks to continue the development of the youth national team in the seasons ahead.
Elizabeth Alvarez
Elara is a seasoned strategist with over a decade of experience in corporate leadership and military tactics.
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