Picture having a open night. You feel refreshed, ready for adventure, and looking to change your regular habits of evening scrolling. Your options is your oyster! Would you prefer a) going to a gig or b) having sex? The response, as frequently true with these sorts of hypotheticals, is plainly: âIt varies.â Reasonable people could understandably wonder: what kind of the gig? Who is the other person? Will it be likely to be good?
Not many would select a heavy metal lineup if the alternative was a magical night with a favorite star. But adjust either end of the equation, and it turns less obvious. For the 40,000 people asked this question by a major concert promoter, no such clarification was provided â and the result came out clearly and heavily preferring gigs.
A worldwide survey, interviewing a large sample from 18 and 54 from multiple countries, revealed that gigs are now the number one pastime, ranking above athletic events, movies and â absolutely â sexual intercourse. Given the choice to a single form of enjoyment forever, nearly four in ten picked live music, versus going to the cinema (17%) and games (14%). They were also more than twice as inclined to choose attending their preferred performer in concert (70%) instead of sexual activity (30%).
You appear expecting to be pleasantly surprised â and quite often you might find with a stranger's hair in your mouth
Of course it makes sense that a PR survey commissioned by a concert promoter would result so heavily in favour of live shows â and, in the freewheeling tone of a either-or question, if your preferred musician is, for example an iconic star, it's understandable why watching him might win out instead of a ordinary encounter. But this two-option scenario between concerts or intimacy, clearly absurd as it is, is interesting to think about considering the strange juncture weâre at with each.
Lately, gig-going has grown beyond a communal experience but a serious endeavor. Live organizations appropriately highlight that arena crowds has âgrown significantly annuallyâ, and live events sell out more rapidly than previously. Just obtaining passes now demands military-level planning, instant reactions and deep finances (or a high spending capacity). Though you manage, that alone won't do to merely attend and enjoy the show. Nowadays exists an anticipation, particularly with pop fans, that you could increase your experience quality by seeing several shows (even travelling internationally), swotting up on the performance lineup in advance and knowing your marks to follow and audience interactions established by earlier audiences.
Numerous attendees report feeling shaken by their attendance at popular events: what seemed like a choreographed performance of thousands of people, where particular fans came not knowing the routine. The extended concert series, producing huge revenue, was proof of the degree to which attendees will push to participate in a significant event and experience their top musician sing, even if the actual music grows somewhat secondary to the production.
Sex, conversely â an accessible and available enjoyment â is in challenging circumstances. Based on contemporary studies, approximately 25% of adults were intimate in an average week, while about three in ten were abstaining. Elsewhere, recent data showed that a significant portion of adults said they had not sex a single time in the previous year, up from fewer people in the past. In both territories, the change has been linked to decreased encounters among younger people. Compare this with the industry driving growth for stadium extravaganzas and the cutthroat competition for tickets. Naturally itâs not as simple as a basic option between either option â âdo you prefer attend a huge concert multiple times, or stay celibate?â â but it's possibly an sign of what is viewed as the more reliable satisfaction.
Relationships and gigs are more comparable than you might think. They both embody the commencement of a bond, a practical trial of impressions or possibility that could have built only in your head. You show up with a basic expectation of the probable outcome, but expecting to be happily shocked â and how it ends up enjoyable or disappointing depends very much on if your enthusiasm and anticipations align with others. Regularly youâll end up with another person's locks in your mouth, and following be waiting around for a break and personal space on your own. And, in both cases, substances and drinks can sometimes improve or detract from the event (but absolutely assist the most dire situations simpler to handle).
The magic to both gigs and sex depends on discovering that elusive sweet spot between familiarity and novelty, similarity and difference, effort and ease. Of course it occurs infrequently â but it's the recollection of when it worked, the knowledge that it can happen, that drives us to give it another shot: to {
Elara is a seasoned strategist with over a decade of experience in corporate leadership and military tactics.